+ Creative Director · Brand Innovator

I'm Polly. We build brands that run on their own.

25 years of brand work. Three businesses built from scratch. Hands-on with every AI tool that actually matters. One direct line - me - connecting strategy, design, photography, web, and the system that holds it together.

Work with me → My story

/ PHILOSOPHY

Your brand should work harder than you do.

Substance before surface. Strategy first, design second. A logo without strategy is decoration. Every visual decision serves a strategic one.

One direct line. You work directly with me as creative director, backed by my team of trusted specialists. Together we bring strategy, design, photography and digital into one coherent brand. No juniors. No anonymous agency layers. Senior talent only.

Human-led. AI-amplified. AI alone is slop. The skill is knowing what good looks like and training the tools to get there consistently. That's the craft I bring - and the craft I teach your team.

Built for purpose. I work with founders whose work makes the world better. Climate, regenerative beauty, ethical tech, conscious recruitment. Brands with substance deserve brands that match.

/ TIMELINE

Twenty-five years. Same eye.

1996

Corporate Beginnings

Started in corporate, learning how big brands think, operate and communicate.

2001

Founded Bullet Design Agency

Left corporate to start Bullet - 14 years building brands for clients across every sector.

2015

Pro Photographer

After a lifetime behind the camera, made photography a professional focus - bringing a designer's eye to every shoot.

2016

Founded Brandesign

A new iteration of Bullet - combining design craft with brand strategy. The studio behind 500+ brands, and my corporate home today.

2022

Launched Polygon People

Built my trusted network of hand-picked senior specialists - video, PR, web, copy - so clients get senior talent on every project, under my direction.

2025

The AI Pivot

Spent a year deep with every brand-relevant AI tool - Krea, Midjourney, ChatGPT, Claude. Realised the future wasn't 'should designers use AI' but 'who can teach founders to use it without losing the soul of the brand.' That's what I do now.

2026

Brand + Systems

Creative direction, brand identity, photography, web - and the AI-powered systems that hold it all together, so a lean team can run the brand without me. All led personally.

/ THE TOOLS

The AI tools I actually use.

Not theory. Used in production across Brandesign client work, including Huni, and my fractional engagements. The skill isn't subscribing - it's knowing which output is good, and training the tools to deliver it.

IMAGE / VIDEO

Midjourney · Krea · Runway

COPY / STRATEGY

Claude · ChatGPT

AUTOMATION

Notion · Zapier · Make

CUSTOM BUILDS

Brand-calibrated prompt libraries · private AI asset hubs · brand-trained image workflows

READY WHEN YOU ARE

Let's build something worth picking.

Tell me where you're at and what you're trying to build. I'll come back within one working day.

Start a project → Book a call