Huni. Beauty that gives back.
From a successful Mexican brand to a new name for Europe. Brand development for Huni - bringing together its honey-powered heritage, sustainable packaging and a distinctive visual world.
Mexican roots. A new chapter.
Huni started as Yucatán Herbal, a successful Mexican hair and body care brand. The next chapter was to bring it to Europe, with a new name and identity that would connect with a new audience while keeping its Mexican roots.
My team and I renamed and rebranded it as Huni. The brand development brought sustainability into the proposition through seeded packaging that grows wildflowers and compostable bottles - giving the honey-powered range a purpose that extended beyond the product.
Packaging, website, film and imagery brought that direction together. A warm, tactile brand world, ready for its European introduction.
Something is growing.
The website introduces Huni through a cinematic brand film. Honey, texture, nature and the product - setting the mood before the range launches.
Got a brand worth building?
My team and I help clients turn a clear idea into a distinctive brand, from strategy and identity to packaging and digital.
A little of what’s growing.
The story unfolds on Instagram. Brandesign’s creative direction, film and imagery bring Huni’s world to life ahead of launch.