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+ Creative Director · Brand Builder · Photographer

I'm Polly. I build brands.

Not logos. Not websites. Not headshots. Brands. The kind that make people take you seriously before you've said a word.

Polly Sheldon directing a shoot
/ A01.01 - PHILOSOPHY

Your brand should work harder than you do.

For 25 years, I've been building brands for founders, business owners and professionals who know they're good at what they do but struggle to show it. I combine photography, design, web and strategy because a brand isn't one thing - it's everything working together.

I'm a director, not a doer. That means I lead every project personally - the strategy, the shoot, the creative direction. My flair, my eye, my standards on every single piece of work. When a brief needs more than one pair of hands, my trusted partners step in - hand-picked senior specialists I've collaborated with for decades. No juniors. No outsourced agencies. Just top talent.

/ A01.02 - TIMELINE

Twenty-five years. Same eye.

1996

Corporate Beginnings

Started in corporate, learning how big brands think, operate and communicate.

2001

Founded Bullet Design Agency

Left corporate to start Bullet - 14 years building brands for clients across every sector.

2015

Pro Photographer

After a lifetime behind the camera, made photography a professional focus - bringing a designer's eye to every shoot.

2016

Founded Brandesign

A new iteration of Bullet - combining design craft with brand strategy. Not just looking good, but working.

2022

Launched Polygon People

Built my trusted network of specialists - video, PR, web dev, copy - so clients get senior talent on every project.

2025

Expanded the Team

Grew a team of hand-picked specialist partners alongside me - still hands-on in every project, just with more horsepower.

2026

The Full Picture

Creative direction, brand identity, photography, websites - all led by me. I still shoot for brands I believe in, but spots are limited.

/ A01.03 READY WHEN YOU ARE

Let's build something worth picking.

Tell me where you're at and what you're trying to build. I'll come back within one working day.