About

I'm Polly.
I Build Brands.

Not logos. Not websites. Not headshots. Brands. The kind that make people take you seriously before you've said a word.

For 25 years, I've been building brands for founders, business owners and professionals who know they're good at what they do but struggle to show it. I combine photography, design, web development and strategy because a brand isn't one thing — it's everything working together.

Polly Sheldon in her design studio with colour palettes and mood boards

My Philosophy

Your brand should work harder than you do.

Most people come to me when they've outgrown their brand. They've built a business that works, but their image hasn't kept up. Their LinkedIn photo is five years old. Their website doesn't reflect who they are now. They're the best-kept secret in their industry.

I fix that. Not with a logo and a brand guidelines PDF that sits in a drawer. With a brand that works across every touchpoint — the photo on your LinkedIn, the website that converts, the business card that starts a conversation, the confidence that comes from knowing you look as good as you are.

Photography

Professional imagery that captures who you are — not a stock-photo version of it.

Design & Web

Visual identity and digital presence that makes people take you seriously.

Strategy

Positioning, messaging and a clear plan. Because a brand without strategy is just decoration.

The Journey

25 Years of Brand Building

1996

Corporate Beginnings

Started my career in the corporate world, learning how big brands think, operate and communicate.

2001

Founded Bullet Design Agency

Left corporate to start Bullet, a design agency built on craft and creative excellence. 14 years of building brands for clients across every sector.

2015

Exited Bullet & Turned Pro Photographer

After a lifetime behind the camera, made photography a professional focus — bringing a designer's eye to every shoot.

2016

Founded Brandesign

A new iteration of Bullet — combining design craft with brand strategy. Not just making things look good, but making them work.

2022

Launched Polygon People

Built my trusted network of specialists — video, PR, web dev, copy — so clients get senior talent on every project.

2025

Pro Headshots from Home

Launched a remote headshot service — professionally directed by me, using the latest tech to deliver studio-quality results without the studio visit.

2026

The Full Picture

Now offering the complete brand building ecosystem — strategy, identity, photography, web and ongoing content. Plus Huni — brands I personally pick to build.

The Studio

A dedicated space in the heart of Weybridge

My Weybridge studio is where the magic happens. It's a relaxed, professional space where you'll feel comfortable from the moment you walk in. Every shoot is personally directed — I guide you through every pose so the results feel natural and confident.

What makes this different is the combination — a dedicated studio, a brand strategist behind the camera, and 30 years of visual experience. I don't just take photos. I build the visual layer of your brand.

Visit the Studio