Huni. Beauty that gives back.
A luxury regenerative skincare brand built around Mexican honey and seeded packaging that grows wildflowers when planted. A project I'm invested in personally - I developed the concept and purpose because I believe in the product and what it stands for.
Built from nothing.
This is what I do best - create something from nothing. Huni came to life as an idea about the regenerative power of honey, and what it could mean for skincare that does more than just sit on top of your skin.
I built the entire brand world from concept up - the name, the identity, the packaging that doubles as wildflower seeds, the bottle that biodegrades, the editorial photography, the website, the product positioning. Every detail.
This isn't a client project I picked up. It's a brand I believe in personally - I'm an investor and I'm building it for the long term.
Selected work.
Got a brand worth building?
I take on a small handful of brands per year I personally pick to build from the ground up. Application only.